Seo

A.Deliverables

• On-Page & Off-Page Optimization:
  Implement comprehensive on-page SEO improvements across the Angel School subdomain through blogs and relevant content usage.
• Keyword Strategy:
  Develop a keyword roadmap, targeting both broad and long-tail terms relevant to investors, startups, and community building. Upload upto 5 blogs a month. 
• Technical SEO Audits:
  Conduct full-site audits to identify and fix crawl errors, improve site speed, mobile-friendliness, and implement schema markup.
• Backlink Building:
  Create and execute a high-quality backlink acquisition plan through blogs, and content syndication.

B.Process & Execution

1. Initial Audit & Research (Month 1):

   • Site Audit:
     Use tools such as Google Search Console, Moz, GTMetrix and others to identify technical issues, broken links, duplicate content, and site speed challenges.
   • Keyword Research:
     Analyze competitors and perform keyword research (using SEMrush, Ahrefs, or Google Keyword Planner) to identify investor- and community-related keywords, prioritizing both high-intent and long-tail phrases.
   • Benchmarking:
     Set up baseline metrics for organic traffic, current keyword rankings, bounce rate, and conversion rate from organic visitors.

2. On-Page / Off- Page Optimization (Month 1-2):

   • Content Updates:
     Optimize meta titles, descriptions, header tags, image alt texts, and internal linking for all key landing pages.
   • User Experience Improvements:
     Ensure mobile responsiveness, fast loading times, and clear calls-to-action throughout the site.
   • Content Alignment:
     Collaborate with the content team to ensure all new content follows SEO best practices and target keyword mapping.

3. Technical Enhancements (Month 1-3):

   • Fixing Technical Issues:
     Address identified issues from the audit – improve site speed, resolve crawl errors, optimize URL structures, and implement structured data markup.
   • Site Architecture Optimization:
     Streamline navigation and internal linking to improve user flow and search engine crawls.

4. Backlink Building & Content Syndication (Month 2-6):

   • Outreach Campaigns:
     Develop relationships with industry publications, influential blogs, and relevant forums to secure high-quality backlinks. (on actuals)
   • Guest Posting & PR:
     Create valuable content (e.g., infographics, case studies, industry reports) that can be pitched to high-authority websites.(on actuals)
   • Monitor & Refine:
     Use tools like Ahrefs or Moz to track backlink quality and continuously refine the outreach strategy.

5. Ongoing Monitoring & Optimization (Month 3-6):

   • Analytics:
     Monitor organic traffic, keyword rankings, bounce rates, and conversions using Google Analytics, Search Console, and third-party SEO dashboards.
   • Iteration:
     Regularly update and repurpose content to keep it current and aligned with evolving search trends.
   • Reporting:
     Provide monthly performance reports and adjust tactics based on data insights.

C.Expected Outcomes & KPIs

Outcomes:

• • Increase organic traffic by 20–30% within 6 months.
  • Improve rankings for key investor and community-related keywords, targeting top 5 positions for 3-5 major terms.

TOTAL :

87,000 + GST per month