PERFORMANCE MARKETING

A.Deliverables

• Channels:
  LinkedIn, Google, Twitter, Meta
• Campaign Development:
  Develop and execute targeted ad campaigns designed to drive awareness, consideration, and conversion throughout the funnel.

B.Process & Execution

1. Phase 1: Media Plan Development (Weeks 1-2)

   • Audience Segmentation:
     Identify target audience segments based on funnel stages (awareness, consideration, conversion) using demographic, behavioural, and intent data.
   • Budget Allocation & Channel Mix:
     Develop a detailed media plan that defines budgets across LinkedIn, Google and Twitter
   • Campaign Objectives:
     Define clear campaign goals (brand awareness, lead generation, retargeting) and set up tracking parameters for each channel.

2. Phase 2: Messaging(Weeks 2-4)

   • Custom Messaging:
     Craft customized content for each funnel stage:
     • Awareness: Eye-catching visuals and introductory messages.
     • Consideration: Detailed benefits, testimonials, and case studies.
     • Conversion: Clear CTAs, and direct links.
   • Approval & Finalization:
     Collaborate with stakeholders for creative approvals before launch.

3. Phase 3: Execution & Optimization (Month 1-6)

   • Campaign Launch:
     Deploy campaigns across the selected channels, ensuring proper tracking via UTM parameters and conversion pixels.
   • Real-Time Monitoring:
     Use platform analytics (Google Ads, LinkedIn Campaign Manager, Twitter Ads) to track CTR, engagement, and conversions.
   • A/B Testing & Iteration:
     Continuously test ad variations, refine messaging, and optimize bids based on performance data.
   • Budget Reallocation:
     Shift budgets towards high-performing channels and ad creatives to maximize ROI.

C.Communication Process & Timeline

• Month 1:

  • Craft the media plan 
  • Curate and design assets for testing 
  • Launch initial campaigns and conduct early A/B testing.
  • Hold weekly update meetings to monitor initial performance.

• Month 2-3:

  • Continue optimization through iterative A/B testing and real-time monitoring.
  • Bi-weekly review meetings to analyze performance and adjust strategy.

• Month 4-6:

  • Scale successful campaigns, reallocate budgets, and maintain monthly performance reviews.

• Ongoing Communication:

  • Weekly progress emails, bi-weekly in-depth calls, and monthly comprehensive performance reports.

D.Expected Outcomes & KPIs

• KPIs:

  • Click-Through Rate (CTR): 1.5–2.5%
  • Conversion Rates: 2-3% for leads
  • Cost per Lead (CPL): Maintain within industry benchmarks of 1500 -2500/-
  • SQL Conversion: Target 4–10% conversion from MQLs

• Overall:

  • Enhanced campaign performance, efficient budget utilization, and steady growth in sales-qualified leads.

TOTAL:

45,000 Flat fee and as per slabs