Newsletter Strategy
Deliverables:
- One newsletter for existing members (educational content, community news, event updates)
- One newsletter for potential members (membership benefits, success stories, event invites)
Content Buckets:
- Member Testimonials: Showcase real success stories and experiences from current members.
- Upcoming Event Highlights: Feature previews and recaps of forthcoming community events.
- Exclusive Investment Insights: Deliver unique, in-depth analysis and market perspectives for members.
- Industry News Round-Ups: Summarize key investment and startup news in a concise format.
Process:
Kickoff & Planning (Week 1):
Kickoff Meeting:
Gather key stakeholders to review objectives for both newsletters and define target audiences.
Content & Strategy Brief:
Develop a brief outlining key deliverables, objectives, and content buckets.
Timeline & Milestones:
Establish deadlines for content ideation, creation, review, and distribution.
Content Ideation & Calendar Development (Week 1 – Week 2):
Brainstorming Sessions:
Hold sessions to generate content ideas and assign monthly themes.
Editorial Calendar:
Map out a content calendar aligned with community events and market trends.
Content Creation & Design (Week 2 – Week 3):
Drafting Content:
Create written content, select visuals, and gather testimonials.
Design & Layout:
Design newsletter templates that align with brand guidelines and readability.
Review, Feedback & Approval (Week 3 – Week 4):
Internal Review:
Circulate drafts for feedback on tone, accuracy, and design.
Stakeholder Approval:
Present final versions for sign-off and conduct pre-distribution testing.
Distribution & Post-Launch Analysis (Week 4 – Month End):
Newsletter Distribution:
Schedule and send newsletters through the email service provider.
Engagement Monitoring:
Track performance metrics and gather user feedback for iteration.
Communication Timeline:
- Week 1: Kickoff meeting, initial email brief.
- Week 1 – Week 2: Weekly check-ins, progress review.
- Week 2 – Week 3: Mid-cycle review.
- Week 3 – Week 4: Draft finalization meeting, approval emails.
- Week 4 – Post-Launch: Distribution notification, performance review meeting, follow-up email.
Total Cost:
2,40,000 annually for 2 newsletters a month.