Content Creation

A. Venture Catalysts Company Branding

Instagram & Facebook: 15 content assets/month (statics, reels, carousels).
LinkedIn & Twitter: 8 unique posts per platform & 1 article/month on the company LinkedIn page.
YouTube: Repurpose Meta reels as Shorts & maintain page hygiene.

Content Buckets:

Brand Stories & Culture: Behind-the-scenes, team spotlights, company milestones.
Investor Success Stories: Testimonials and case studies from investors.
Industry Trends & Thought Pieces: Data-driven insights, expert opinions, market analysis.
Membership Benefits & Testimonials: Community perks and success metrics.
Event Highlights: Coverage of webinars, seminars, and networking events.

B. Content Creation Process

Kickoff & Strategy Alignment:

Initial Meeting: Establish objectives, review KPIs, confirm target audiences.
Research & Competitor Analysis: Study competitors & industry best practices.
Tool Setup: Set up Slack, Jira, or Excel for collaboration.

Content Calendar Development:

Schedule content across platforms per algorithm requirements.
Align posts with key dates, events, and trends.
Develop creative themes, drafts, and storyboards.
Maintain social media moodboard for tone, imagery, and branding.

Approval & Production:

Submit drafts for internal review and client approvals.
Design and produce high-quality static posts, reels, and carousels.
Optimize captions, hashtags, and platform-specific content strategies.
Ensure YouTube Shorts are optimized with proper metadata.

Boosting & Amplification:

Identify top-performing posts for future replication.
Allocate a monthly boosting budget for social media promotion.
Run A/B tests to refine messaging and creative elements.
Monitor performance and adjust spend accordingly.

C. KPIs & Expected Outcomes

Engagement Rate: Aim for 3%+ per post.
Follower Growth: Target +4% monthly increase.
Boosting Performance: Higher reach & engagement on promoted posts.
Content Efficiency: Timely execution and improvements based on feedback.

D. Communication Process & Timeline

Phase 1 (Weeks 1-2): Kickoff & Research

Finalize objectives & conduct competitor analysis.
Set up content calendar and define boosting strategy.

Phase 2 (Weeks 3-4): Development & Approval

Review social media bios, highlights, and page hygiene.
Develop and approve first month’s content assets.
Begin posting content.

Phase 3 (Month 2 Onward): Execution & Optimization

Roll out content as per calendar.
Boost high-performing posts and conduct A/B tests.
Hold monthly review meetings for performance tracking.

Ongoing Communication:

Bi-Weekly Updates: Internal check-ins & WhatsApp group for quick communication.
Monthly Reviews: Performance reports & strategy adjustments.
Quarterly Catch-ups: Align strategy for the upcoming quarter.
Ad Hoc Communication: Immediate updates for urgent matters.

Total Cost

1,40,000 + GST per month