SEO

Initial Audit & Research (Month 1)

Site Audit:

Identify technical issues, broken links, duplicate content, and site speed challenges using tools like Google Search Console, Moz, and GTMetrix.

Keyword Research:

Analyze competitors and identify investor- and community-related keywords using SEMrush, Ahrefs, or Google Keyword Planner.

Benchmarking:

Establish baseline metrics for organic traffic, keyword rankings, bounce rate, and conversions.

On-Page / Off-Page Optimization (Month 1-2)

Content Updates:

Optimize meta titles, descriptions, header tags, image alt texts, and internal linking.

User Experience Improvements:

Ensure mobile responsiveness, fast loading times, and clear CTAs.

Content Alignment:

Ensure new content follows SEO best practices and target keyword mapping.

Technical Enhancements (Month 1-3)

Fixing Technical Issues:

Improve site speed, resolve crawl errors, optimize URL structures, and implement structured data markup.

Site Architecture Optimization:

Enhance navigation and internal linking for better user experience and search engine crawling.

Backlink Building & Content Syndication (Month 2-6)

Outreach Campaigns:

Develop relationships with industry publications and relevant blogs for high-quality backlinks. (on actuals)

Guest Posting & PR:

Pitch valuable content to high-authority websites. (on actuals)

Monitor & Refine:

Track backlink quality using Ahrefs or Moz and adjust strategy accordingly.

Ongoing Monitoring & Optimization (Month 3-6)

Analytics:

Monitor organic traffic, keyword rankings, and conversion rates using Google Analytics and Search Console.

Iteration:

Regularly update and repurpose content based on search trends.

Reporting:

Provide monthly performance reports and refine strategies accordingly.