Community Engagement Model

01 Initial Discovery & Internal Consultation:

Management Sessions:

Schedule dedicated sessions with management to gather insights on the current user experience in the app and identify any recurring issues or opportunities for improvement.

02 Planning & Calendar Development:

Engagement Calendar:

Create a detailed monthly calendar outlining the schedule for push notifications, content updates, and reminder messages, ensuring alignment with key community events and app usage patterns.

Interactive Session Scheduling:

Integrate planned dates for interactive sessions (polls, Q&A, webinars) into the calendar, allowing ample time for promotion and audience preparation.

03 Content & Messaging Strategy:

Content Updates:

Develop a variety of engaging content pieces tailored for push notifications and in-app messages that are both timely and relevant.

Reminder Messaging:

Craft concise reminder messages to encourage participation in scheduled interactive sessions and promote community features.

Tailored Messaging:

Ensure all content is aligned with user feedback and management insights to address known pain points and enhance overall user experience.

04 Deployment & Interactive Sessions:

Push Notification Rollout:

Execute the calendar by sending scheduled push notifications and in-app content updates, monitoring immediate user reactions.

Conduct Interactive Sessions:

Host live sessions such as polls, Q&A events, and webinars to foster direct engagement and gather real-time feedback from the community.

05 Analytics, Feedback & Iteration:

Analytics, Feedback & Iteration:

Use in-app analytics and engagement tools to track metrics such as open rates, click-through rates, session participation, and overall user activity.

Feedback Collection:

Implement structured feedback forms and surveys for both current and ex-users to capture detailed insights on their experiences.

Iterative Optimization:

Regularly review analytics and user feedback, then adjust the frequency, timing, and content of push notifications, reminders, and interactive sessions to improve engagement.

06 Ongoing Review & Continuous Improvement:

Weekly Check-in-Ins:

Hold periodic review meetings with management to discuss engagement trends, address any emerging issues, and plan for upcoming calendar updates.

Monthly Reporting:

Maintain reports to showcase work done, output achieved.

Total Cost:

1,32,000 + GST per month per profile