A.Deliverables:

  • Develop a calendar of push notifications, engaging content updates, and reminder messages
  • Schedule periodic interactive sessions (polls, Q&A, webinars)
  • Use engagement analytics to tweak messaging and frequency
  • Request sessions with management to understand current user experience in the app and bringing to their notices experience issues for users.
  • Feedback forms and processes set up with current and ex-users to understand their experience
  1. PROCESS:

Initial Discovery & Internal Consultation:

  • Management Sessions:
    Schedule dedicated sessions with management to gather insights on the current user experience in the app and identify any recurring issues or opportunities for improvement.

Planning & Calendar Development:

  • Engagement Calendar:
    Create a detailed monthly calendar outlining the schedule for push notifications, content updates, and reminder messages, ensuring alignment with key community events and app usage patterns.
  • Interactive Session Scheduling:
    Integrate planned dates for interactive sessions (polls, Q&A, webinars) into the calendar, allowing ample time for promotion and audience preparation.

Content & Messaging Strategy:

  • Content Updates:
    Develop a variety of engaging content pieces tailored for push notifications and in-app messages that are both timely and relevant.
  • Reminder Messaging:
    Craft concise reminder messages to encourage participation in scheduled interactive sessions and promote community features.
  • Tailored Messaging:
    Ensure all content is aligned with user feedback and management insights to address known pain points and enhance overall user experience.

Deployment & Interactive Sessions:

  • Push Notification Rollout:
    Execute the calendar by sending scheduled push notifications and in-app content updates, monitoring immediate user reactions.
  • Conduct Interactive Sessions:
    Host live sessions such as polls, Q&A events, and webinars to foster direct engagement and gather real-time feedback from the community.

Analytics, Feedback & Iteration:

  • Engagement Analytics:
    Use in-app analytics and engagement tools to track metrics such as open rates, click-through rates, session participation, and overall user activity.
  • Feedback Collection:
    Implement structured feedback forms and surveys for both current and ex-users to capture detailed insights on their experiences.
  • Iterative Optimization:
    Regularly review analytics and user feedback, then adjust the frequency, timing, and content of push notifications, reminders, and interactive sessions to improve engagement.

Ongoing Review & Continuous Improvement:

  • Weekly Check-Ins:
    Hold periodic review meetings with management to discuss engagement trends, address any emerging issues, and plan for upcoming calendar updates.
  • Monthly Reports
    Curate monthly reports to showcase work done, output received.

TOTAL – 1,32,000 + GST per month

A.Deliverables:

  • Develop a calendar of push notifications, engaging content updates, and reminder messages
  • Schedule periodic interactive sessions (polls, Q&A, webinars)
  • Use engagement analytics to tweak messaging and frequency
  • Request sessions with management to understand current user experience in the app and bringing to their notices experience issues for users.
  • Feedback forms and processes set up with current and ex-users to understand their experience
  1. PROCESS:

Initial Discovery & Internal Consultation:

  • Management Sessions:
    Schedule dedicated sessions with management to gather insights on the current user experience in the app and identify any recurring issues or opportunities for improvement.

Planning & Calendar Development:

  • Engagement Calendar:
    Create a detailed monthly calendar outlining the schedule for push notifications, content updates, and reminder messages, ensuring alignment with key community events and app usage patterns.
  • Interactive Session Scheduling:
    Integrate planned dates for interactive sessions (polls, Q&A, webinars) into the calendar, allowing ample time for promotion and audience preparation.

Content & Messaging Strategy:

  • Content Updates:
    Develop a variety of engaging content pieces tailored for push notifications and in-app messages that are both timely and relevant.
  • Reminder Messaging:
    Craft concise reminder messages to encourage participation in scheduled interactive sessions and promote community features.
  • Tailored Messaging:
    Ensure all content is aligned with user feedback and management insights to address known pain points and enhance overall user experience.

Deployment & Interactive Sessions:

  • Push Notification Rollout:
    Execute the calendar by sending scheduled push notifications and in-app content updates, monitoring immediate user reactions.
  • Conduct Interactive Sessions:
    Host live sessions such as polls, Q&A events, and webinars to foster direct engagement and gather real-time feedback from the community.

Analytics, Feedback & Iteration:

  • Engagement Analytics:
    Use in-app analytics and engagement tools to track metrics such as open rates, click-through rates, session participation, and overall user activity.
  • Feedback Collection:
    Implement structured feedback forms and surveys for both current and ex-users to capture detailed insights on their experiences.
  • Iterative Optimization:
    Regularly review analytics and user feedback, then adjust the frequency, timing, and content of push notifications, reminders, and interactive sessions to improve engagement.

Ongoing Review & Continuous Improvement:

  • Weekly Check-Ins:
    Hold periodic review meetings with management to discuss engagement trends, address any emerging issues, and plan for upcoming calendar updates.
  • Monthly Reports
    Curate monthly reports to showcase work done, output received.

TOTAL – 1,32,000 + GST per month

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